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News

Read up on the latest industry news and Firestone actions and initiatives.

Firestone is becoming Elevate

Today, Firestone’s iconic brand, a recognized industry leader in roofing, wall and lining systems, becomes Elevate™. Read more...

All about seams

Seam control? Piece of cake! Carrying out strong, durable seams is vital to guarantee the watertightness of a water reservoir. Read more...

DGNB Navigator Label

Elevate RubberGard EPDM and UltraPly TPO roofing membranes have recently been awarded the DGNB Navigator Label. Read more...

Elevate App

Download the Elevate App, to get our technical documents whenever and wherever you are

Elasticity and flexibility

Why is it so crucial for lining membranes to have these two characteristics and how does EPDM offer them in spades? Read more...

Welding TPO membranes

Achieving a good welding performance on TPO roofing membranes depends on several factors. Discover them

10 tips for roofing in the summer

Roofing in the summer? Follow these few simple tips to stay safe and continue to get the most out of your roofing products.

Elevate membranes stand up to hail

Building resiliency is becoming a necessity in today’s. Elevate roofing membranes stand up to hail. Read more...

Showing water where to go on a flat roof

Although flat roofs sealed with waterproofing solutions are able to hold standing water, this is not a standard practice. Read more about our solutions.

Celebrating 25 years of UltraPly TPO

In 1996, Elevate’s UltraPly TPO thermoplastic roofing membrane was first installed on a warehouse in Las Vegas (USA). Twenty-five years later, it is still performing well, even after several years of exposure in a region with very high UV levels. Read more...